Russell Capital
Building a capital management brand rooted in stewardship
Russell Capital Management is a boutique investment firm founded upon the idea of stewardship. They work on the same side of the table as their clients, so to speak. And they combine this personal stake with a finely tuned system of management that makes their work adapted to both their clients’ needs and the shifting tides of the global financial realm. This financial services branding project needed to be in tune with their ethos.
Their logo is an interpretation of Thomas Jefferson’s Rotunda, a building in which nature and reason meet. Its symmetry of natural forms reflects Jefferson’s pragmatic compassion. Russell Capital considers their work with the same balance.
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