Cadby

If you've ever searched for real estate, you know the drill — a confusing mix of outdated websites, scattered emails, and missed calls. In commercial real estate, that chaos is even worse. Cadby is a platform built to fix it, giving brokers one place to manage market surveys, client communication, and tour scheduling. The team came to us with an idea and a piece of software. We helped them figure out what to call it and how to bring it to life.

Define

Naming started with a feeling — the clarity and excitement of finding the perfect office, storefront, or restaurant space. We looked to the history of disruption in business and found it in an unlikely place: Cadby Hall in London, where in 1951 the world's first business computer switched on and began automating real-time costs for a chain of 200 tea shops. That story — technology stepping in to eliminate an inefficient process and create a genuine advantage — was exactly the story Cadby needed to tell.

Design

The logo takes a bird's-eye view of a building: a puzzle piece that fits neatly into its neighborhood. The verbal identity translates a powerful, multifaceted tool into plain language — speaking directly to brokers and their clients about real, day-to-day improvements. No jargon, no overreach.

Deliver

We carried that narrative into a focused website with a simple ask: see what Cadby can do for your business. The brand works because it doesn't try to oversell the technology. It just makes the case, clearly, that commercial real estate doesn't have to feel the way it always has.