FAQS

FAQ intro statement

How long does a branding project take?

We have worked with some clients for more than a decade now. An average naming project is 2-3 months. An average brand identity project is 4 months. But many clients choose to work with us in a retained service model that can go on for as long as we continue to provide value.

How much does a branding project cost?

We have more price variability because we have client size variation. A larger client has higher stakes, the engagement takes longer, and the decision-making is more complex. All of those factors make the work more expensive.

Our retainers average $10,000/month. Our projects start as low as $15,000 for a one-off service like naming. But it is not at all uncommon for us to work on a project of $100,000 or more.

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How big does my company need to be to work with you?

Our clients recognize revenue in different ways. Most of our clients are mid-market. They are big enough to have complex problems, but small enough that we can still have access to the c-suite or managing partners.

What industries does Bullhorn Creative specialize in?

Branding agencies usually work best with companies selling a product or a service. We work best with service providers. Your service is part of your identity, your reputation. It is in the collective expertise of your culture. We most often work with professional or financial services companies.

Professional services can encompass branding for architecture firms, accounting, legal, construction, commercial real estate, engineering, and financial services.

What kind of companies do you typically work with?

Our clients have been successful but are running into limitations caused by their brand. Maybe they have hit a revenue ceiling, are having trouble attracting and retaining talent, have issues associated with geographic expansion, or are just embarrassed of their marketing materials for one reason or another.

What's included in a visual identity?

A visual identity consists of the logo and wordmark, the primary and secondary typefaces, the brand colors, illustration and photo style, and iconography. It should take your brand strategy and bring it to life.

What is a brand identity and what does it include?

A brand identity is the verbal and visual assets that create differentiation based on your expertise. If it doesn’t differentiate, it is fluff. It doesn’t differentiate based on expertise; it is decoration.

How do you come up with and choose a brand name?

There are three phases. The first phase is to build the criteria. We work with you to determine what makes a good brand name. The second phase is name generation. We take the criteria and generate several hundred names. The third phase is deciding. We create a shortlist of 50 to 100 names. We send those through a preliminary trademark screening. We present the top 8 to 15 candidates to you with a criteria matrix to help you decide.

What makes a brand name good?

A good brand name has two things in common. One, it is a foundational piece of intellectual property you own. And two, it opens the door to the rest of the brand. It might hint at your culture, your service, your industry. But it is at a minimum intriguing.

Do you help with marketing beyond the brand guidelines?

If you have a marketing team, we can. But some of our clients have ongoing creative needs. We help with website work, digital advertising, trade show booths, merchandise design, animation. Anything that provides velocity to your marketing.

What do I actually get at the end of a branding project?

Our primary deliverable is a web-based brand guideline that makes it easy for you to maximize your investment in your brand. It has both the visual and verbal assets you need to maintain brand consistency. Here is our brand guidelines, for example: brand.bullhorn.work

How do I know if I'm spending money on the wrong marketing message?

We start with the question: Am I wasting money on the wrong message? To answer that, you have to know who you are, what you do, and who your ideal customer is. That question gets to the core of brand strategy.

Can I hire Bullhorn Creative for just part of the branding process?

We think you have to have all three components in place to be successful. That said, we get clients who come with a fully defined brand strategy and need help executing. And we have clients whose marketing teams will do the Delivery phase. So, yes, we are flexible to help you meet your business goals.

How does Bullhorn Creative's branding process work?

We follow what we call the Bullhorn Way — three phases: Define (discovery, research, workshops), Design (names, logos, language, brand systems), and Deliver (websites, launch planning, asset creation). Learn more at bullhorncreative.com/process.

What services do you offer?

Our core services are Naming, Brand Identity, Websites, and Brand Launch. We also offer a wide range of supporting services including strategy, copywriting, motion graphics, brand guidelines, packaging, signage, social media templates, and more.

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