Vine Street: Advising with trust
The team at Vine Street Private Wealth + Family Office wasn’t new to the scene when they approached us to do a branding project. Many of them cut their teeth at other firms (many of them on more than one) or in adjacent lines of work, including law and accounting firms. Needless to say, they had a ton of experience. And they were stepping out on their own, building a new boutique firm.

They needed a brand identity that reintroduced them to clients, old and new — that set them apart from the big firms. They needed a brand to help build trust and authorize their deep expertise. Because when it comes to finances, people seek a team they can trust.

First, we worked with their team to define who they are: what they do, how they do it, and why. We dug deep into what differentiates them but also learned how important it is to align with industry to build trust. We designed a visual identity that feels sophisticated, yet human. An identity that matches their clientele and approach to advising. Photography highlights Vine Street’s team, showcasing the idea that the brand is their people. The verbal identity is conversational, capturing the team’s ability to talk shop and build longterm relationships.




We extended the brand by delivering a website that validates Vine Street’s expertise and gets a conversation started. Compliance is crucial in the financial services world, so we worked hard to let the brand lead while still aligning with rules and regulations of the industry.
