Our people are our expertise

Some call us therapists. We are also designers, writers, and strategists. We are the partners you can be open and honest with. We’ll listen closely, get to know you, and build the tools you can use to create meaningful change in your business and in your industry.

The team

Zack Graber

Senior Brand Designer

What I do
Brand strategy, design, animation

Working with me
I'm patient, flexible, and often listen more than I speak. I care about balancing strategy with practicality — building tools people can actually use.

Personality 
Enneagram 9,  MBTI: INFJ 

Ideal team energy

Will Jones

Partner & Account Director

What I do
Client relations

Working with me
I aim to please because I believe enthusiasm and camaraderie lead to success in this line of work - so long as it’s sincere. I try to keep communication lines wide open because that’s where the solutions are. 

Personality
Enneagram 6

What I’m reading

Oscar Valdez

Lead Developer

What I do 
Web development 

Working with me
I take time to think things through, and I show up ready to help however I can. 

Personality
Enneagram 2 

What I’m working on

Emily Minner

Director of Operations

What I do
Account management, bookkeeping, efficiency improvement

Working with me
I’m direct, honest, and work best when I’m kept fully in the loop and given clear communication.

Personality
Enneagram. 6, Disc. D/I, Myers-Briggs. ESTJ

My daily ritual

Brad Flowers

Founding Partner

What I do
Brand strategy, naming, brand language

Working with me
I like to work fast, and I get excited about big ideas, but details can bog me down. I appreciate candid feedback and enjoy working in motivated teams. 

Personality
Enneagram 3w2, Disc. D/I

Working soundtrack

Anne Dean Dotson

Language Director

What I do
Brand strategy, brand language, naming

Working with me
Driven by real connection and high standards, I blend an empathetic, collaborative approach with a structured, detail-oriented strategy.

Personality
Enneagram 6w7, Disc. S/I/C

What I’m reading

Adam Kuhn

Partner & Creative Director

What I do
Creative direction, brand strategy, marketing

Working with me
I dig deep to truly understand the root of a problem, moving quickly and with strong integrity to solve it.

Personality
Enneagram 5, Disc. D/I

More about more me

Our Values

  • Empathetic + Honest

    We question everything, listen carefully, and respond thoughtfully.

  • Creative + Decisive

    We think expansively and make the tough choices to create clarity.

  • Dissatisfied + Improving

    We notice what’s broken and we fix it.