Poplar

Lexington, Kentucky, is rooted in hospitality. From the state flag’s depiction of a warm handshake between a settler and a statesman to an open invitation to horseracing to endless ways to try your first bourbon or go hiking in a gorge or a mountain, the city welcomes everyone, no matter your background. And in recent years, it’s become quite the destination spot.

Poplar Hospitality is a destination management company based in Lexington, Kentucky. They provide comprehensive, final-mile services for visitors to the Bluegrass region, including itinerary creation and logistical support. Poplar will set up a classic visit that hits all the popular attractions or curate an insider’s tour of favorite local haunts. The experiences are authentic and customized to guests’ specific desires.

We helped Poplar Hospitality make a formal introduction with a visual identity and website to announce the brand and its offerings. The hand-drawn logo represents Poplar's customized treatment, while the color palette conveys a comfortable and luxurious warmth that defines Lexington. We designed and developed a simple website that clearly introduces Poplar and directs visitors to start planning their trip.