Tachau Meek: Business litigation firm
In business litigation, chest-puffing is so rampant it is almost a rule. Tachau Meek is an exception in every sense of the word. Most business litigation firms are bloated and market through aggressive, braggadocious language. By contrast, Tachau Meek is small. It comprises seven attorneys. And they let their work speak for itself. They have fought on the winning side of some of the most significant jury verdicts in Kentucky history.
We worked with the firm’s principals to articulate exactly what differentiates them: Their steadfast devotion to their clients. We started by helping them write a pledge to their clients, using personal, direct, and smart language to make their commitment real. That was a significant learning opportunity for our team. By collaborating with them early, we were able to identify clear attributes that would guide the concept process.
Their new, thoughtful brand identity captures their exceptionalism while allowing space to grow. Inspired by their office in the heart of Louisville, Kentucky—perched near the top of a business tower with sweeping views and abundant natural light—the website draws from the atmosphere of a gallery. The space itself hosts a rotating collection of unique local artwork, curated in collaboration with a nearby gallery, making each visit a surprising experience. We mirrored this spirit online, using white space and clean design to let photography and visuals breathe, much like a gallery wall. With Magnus Lindqvist’s sensitive portraits grounding the site in humanity, the materials and website stay true to the people they represent.
We helped them launch their new branding through their social media and their office space. Using their homebase as a primary brand touchpoint, we redesigned signage to provide a seamless transition.
