Three ways to partner with us on website content

We’re okay sounding like a broken record. The following paragraph came from our last article on websites. It bears repeating here. 

‍Building a website is kind of like building a house. It can be big, small, custom, or a template. The major difference is that you don’t help the construction crew lay the concrete footers or work alongside the plumbers as they install the pipework. But you are necessary to the process. You have to help at almost every step to get the best website. 

This includes content, primarily copy. Content for a website encompasses a variety of elements, including copy, photography, graphics, PDFs, white papers, videos, and more. And whether you are working on a completely new website or refreshing an existing one, writing, rewriting, and gathering content can be daunting. We want to make it a little less painful. 

Here are three ways we can partner with you on website content. 

You share your deep expertise. We write it. 

You’re busy. Taking the time to sit and write copy for your website is the last thing you want on your list of to-dos. But how do we get all that expert knowledge that's inside your head and onto your site? 

Content questionnaire

One, we can curate a questionnaire for you and your team members to fill out, with no pressure to write for the site. We just need the information. The questionnaire requires some time, and you will need to designate the right person or small team to complete it, but we accept bullet points, incomplete sentences, and brain dumps. We’ll also have designs of the website with some recommended foundational language already placed, as well as notional copy, or “dummy” copy, where we still need final language. We’ve found it’s much easier to visualize the final site that way and gather content that will fit into the design best. 

Content workshop

Alternatively, we can set up a workshop-style interview, either in person or virtually, where we work through the content for the site in a conversational format. Sometimes talking is much easier (and faster) than writing. We’ll take your answers and turn them into copy for the site.  

You write it. We make it work. 

You are the experts. You may already have strong copy from your former website that you can move over. You may know exactly what you want to say to your audience. We edit and refine your work so that it aligns with the new design and is on-brand. 

If you partner with us on a verbal identity, you’ll be set up to write copy. In your delivered brand guidelines, you will receive final foundational language, including core values, about statement, elevator pitch, story, and more, to help you fill in your site. If you are a company that will write for itself frequently, we will make sure there is a defined brand voice in the guidelines. Our goal is always to set you up for a successful brand rollout. 

We rely on what we know so far and our research. We write it. 

While we aren’t subject experts, we are fast learners. And we like to think we’re good content writers. We’ve worked with a handful of large, global companies, and they rarely have to complete website questionnaires or get the right team members around a table to workshop content. Sometimes these groups benefit from seeing something first, something they can respond to. So, we get things started. 

We know your brand and we know your industry well enough to get a head start on content. We use a combination of your foundational language, brand voice, research we’ve conducted, and AI to craft website content for your review. And it will all live in website designs, so it’s easy to visualize instead of having to use your imagination. 

Ready to start the process of building a new website? Or do you need new language or copy for your site? Let’s talk.