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DMD Data Systems, founded by Dave Sevigny in 1996, began as an IT provider for Kentucky's K-12 schools. Its original identity, born from the founders' initials, served the B2B company well for two decades. However, as DMD expanded services and clients across government, healthcare, and commercial sectors, its regional brand no longer reflected its national aspirations or evolving scope.

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We partnered with the professional services company to develop a new name and identity that would propel them from a regional provider to a national contender. Our process focused on creating a simple, engaging, and distinct visual language, moving beyond industry clichés to let the potential of their work speak for itself. The new name, Volta, carries clear tech connotations, complemented by a sophisticated visual identity that updates their original color and simplifies their mark.

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The rebrand was meticulously launched, resulting in an immediate and significant impact. Internal morale surged, attracting top talent to Volta. As a professional services company, Volta felt revitalized and positioned for sustained growth and leadership in competitive markets.

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“Our rebrand was a great way to re-energize our company. It was a thought-provoking exercise that made us much more intentional." 

- Dave Sevigny, Founder of Volta

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