Murry Foundation: Championing a better quality of life
Family foundations have unique branding challenges. They have a history and a distinct purpose. Sometimes, that purpose evolves over generations as different family members take over and needs change. And while many small family foundations don’t focus their efforts on branding, we think they should.
Murry Foundation has been around for over fifty years. They have been on the ground in two growing cities, investing in, guiding, and championing leaders, nonprofits, and initiatives that make a lasting impact on a community’s quality of life. Recently, they have sharpened their focus on making even bigger changes in communities, and they needed their brand to keep pace. They also wanted to clearly communicate their areas of focus to help them get stronger applicants ready to make systemic change.
It was refreshing to work with Anne and Wes, who are steadfast and knowledgeable partners, consultants, and guides for organizations and leaders striving to make a difference. They were eager to refresh an older brand that screamed tradition. We workshopped and strategized to help them hone in on three areas of focus: community, food and housing, and education. This would help them not only showcase their impact but also communicate the types of investments they were seeking. We then created a vibrant and warm visual identity that matched their passion and impact.
For family foundations, a thoughtful brand is not just an aesthetic choice, but a critical tool for amplifying impact across generations.
