Confluent Power
Branding a new generation of sustainable energy
Confluent Power is a renewable energy gentailer. In other words, they generate renewable power and deliver it to homes and businesses. It’s an innovative business model that provides stability in a fluctuating market and increased value to retail customers. And while it’s a new venture, the team brings years of experience in energy, infrastructure, finance, and real estate.
We partnered with Confluent to bring their vision to light. It started with a name that represents coming together — generators and consumers, unharnessed energy and reliable electricity, a sustainable vision and a sustainable reality. We established a bright, bold brand identity and helped refine a complex message. To make their introduction, we applied the brand to a streamlined website with a singular call to action: let’s get to work.
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