Our process
We follow the same three
steps every time.
Build the criteria
This helps us know what will make a good name for you. We think about the culture you are building, the domain name and social handles, and trademark availability.
Generate names
Once we know you and your goals, we get to work. We generate hundreds of names across all name types. The only way to have good ideas is to have a lot of ideas.
Test and decide
We use the criteria to cut the list, test internally, and send it through a preliminary trademark screen. From there, we present 10-15 options that work for your brand.
This helps us know what will make a good name for you. We think about the culture you are building, the domain name and social handles, and trademark availability.
Once we know you and your goals, we get to work. We generate hundreds of names across all name types. The only way to have good ideas is to have a lot of ideas.
We use the criteria to cut the list, test internally, and send it through a preliminary trademark screen. From there, we present 10-15 options that work for your brand.
Get started
Engagement levels
Depending on your situation, we can move fast or go deep to get you the name you need in the time you have.
The Sprint
$10,000 +
You needed a name yesterday so you can get to all of the tasks piling up. This process is great for start-ups and new products. Get in and out quick while looking good.
- Abbreviated process
- Choice from 10 vetted names
- Tools to empower you to decide
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The Standard
$20,000 +
You have history and appreciate a graceful transition. Your naming process should reflect this. This process is great for re-naming existing companies.
- Engaging process with multiple stakeholders
- Tested, trademark-ready names
- We will help you decide
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The Deep Dive
$40,000 +
You are juggling multiple brands and sub-brands. You are very concerned about intellectual property. This deep dive is for you.
- Robust internal and external research
- You get multiple names with multiple rounds of generation
- We help you navigate multiple decision makers
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Our work
We can talk all day about how great we are, but the work should stand on its own.
Our whole team contributes to naming projects. We also often hire poets, novelists, screenwriters, or anyone who looks at words in weird ways. But, you likely want to know the steady hands steering this vessel.
Brad started our naming practice. He has a degree in literature, reads like he is starving, and has called his dog at least 65 different names. He also wrote The Naming Book.
Anne Dean has been surrounded by words her entire life. She used to name books and now she names and writes for brands. Her best name ideas happen mid-read.